Breakthrough planes from Boeing and Airbus, fresh approaches to cabin design, and new services on the ground aim to change air travel for the better. (link)
Each step is familiar and unpleasant. I am getting on a plane from New York to Seattle to visit the mock-up of the new 787 Dreamliner, which Boeing promises will herald a more comfortable era of air travel. But since the Dreamliner won’t be flying until the end of the year at the earliest, experiencing this comfortable future means enduring the present: discolored wallpaper, worn cushions, tabloid-size windows, and fluorescent lights. A few hours later, all the familiar discomforts are there: my mouth and contact lenses are dry, I’ve got a wisp of a headache, and the walls have closed in. But the future will be better, right?
Blake Emery is Boeing’s director of differentiation strategy, responsible, in part, for making the company’s planes more comfortable than anyone else’s. When we meet, he’s talking about a dinner party where—not for the first time—a frequent flier eagerly shared ideas about how to improve passenger comfort. "I cringe. Not that I wouldn’t love to hear something different, but it’s like, Gee, you don’t have enough legroom? But that’s not going to change, because you’re talking about the most expensive real estate on the planet."