Saint Brad (Metropolis)

With his Make It Right project in New Orleans, Pitt may be on his way to becoming architecture’s most important patron. Is architecture up for the challenge? (link)

“So you’re a design junkie too?” Brad Pitt said to me, leaning out the door of an RV parked in the Lower Ninth Ward of New Orleans one evening in December. I was his last interview of the day, and the lines around his blue eyes were thick with fatigue. Outside, a street party was starting up, with a zydeco band and a gumbo truck. There were flashbulbs and Angelina Jolie with Maddox, and Jerry Lee Lewis taking a turn at the piano. But the guests of honor were the people from the neighborhood, dispersed by Hurricane Katrina. Pitt’s new nonprofit, Make It Right, wants to help them “get a house” by providing the difference between their assets and the cost of rebuilding. The catch was that they had to choose one of the sustainable designs by 13 different architects—an amazing list that included Thom Mayne, David Adjaye, Shigeru Ban, and Kieran Timberlake.

“Our idea was, OK, these people need help rebuilding, so let’s bring in the great minds that we can find. And that was really exciting for me, being the fan that I am,” Pitt said, perched on the edge of the RV’s banquette. Are you bringing these architects here, I asked, because you enjoy working with them? “That’s one of the benefits certainly, but it’s not the driving factor.” So why do it? Why bring not just architects here but some of the world’s best? “I’ll tell you why,” Pitt said, leaning forward and rubbing his hands together. “Because these people suffered a horrific event, and truthfully great injustice in the aftermath, and they’re still suffering that injustice.

So what are you going to follow that injustice with? Crap houses with toxic materials and appliances that run up their electricity bills and may lead to a foreclosure? I mean, really. This to me is a social-justice issue. And to create something that’s equitable and fair and has respect and provides dignity for the family within is absolutely essential to rebuilding here.”

Since when do movie stars have a better sense of architecture’s possibility than most architects? Post-Katrina New Orleans—like post-9/11 Ground Zero—was supposed to be a moment when architecture would prove its relevance. Instead, architects and planners came in like the cavalry, full of expert opinions about what New Orleans should look like and where it should (or more to the point, shouldn’t) be rebuilt. The result was that rather than providing houses, they seemed—in the name of good planning—to be taking them away. “It felt to me that architecture was trying too hard to make its point,” remembers Steven Bingler, founder of Concordia Architecture & Planning, in New Orleans. And was anyone really surprised? Architecture has always had trouble connecting with the masses. There’s that famous, perhaps apocryphal, statistic—architects design two percent of American homes—and the bald fact of the contemporary American landscape, with its big-box stores, chain restaurants, and bland condominiums.