David Kelley: Thinking Design (Dwell)
Most days, David Kelley rides his bike from the Palo Alto, California, offices of Ideo, the design and innovation firm he founded in 1990, to the Stanford campus, where he directs the university’s fledgling Hasso Plattner Institute of Design, or d.school. The ride is about a mile, but to Kelley it’s getting shorter every day. Ideo and Stanford have long been “joined at the hip,” as Kelley says, but recently the intensity of their relationship has increased — not just because of the 18 Ideo designers currently teaching at the university, but because Kelley has led them in the shared service of a singular vision, which he calls “design thinking.”
Design thinking is a methodology, but it’s also a way of seeing the world: a cosmology, even a kind of gospel. Design thinking insists that “design” is as much a verb as a noun, a somehow as much as a something, a process as much as a product. As an idea, it’s landed Kelley on the cover of BusinessWeek, helped raise $35 million toward a new building for the d.school at the center of the Stanford campus, and guided Ideo in its award-winning designs of organ transport systems, hospital waiting rooms, the Palm V, and hundreds of other products, places, and experiences. In fact, Kelley’s twin perch—at the helm of arguably America’s most successful design firm and within the walls of one of the world’s most innovative universities—not only speaks to his influence in communicating the promise of design thinking, but is its source as well. Both in the academy and in practice Kelley is at the forefront of pushing design closer to the center of our lives—and using design to make our lives better. On a recent visit to Ideo headquarters, Dwell tried to keep up with Kelley’s kinetic mind.
When Kathleen Bartels became the director at the Vancouver Art Gallery in 2001, she wanted to rethink the way the museum puts on design exhibitions. At about the same time, the Toronto designer Bruce Mau wanted to rethink design itself. The results of their combined ambition are on view until January 3 in the exhibition "Massive Change: The Future of Global Design," which abandons the notion that design shows in art museums must feature polished objects set gently upon spot-lit pedestals. Most design exhibits intend to change your teacups--this one intends to change your life.