Can its “Smart Space” practice shake up the lumbering world of infrastructure, zoning, and public process? (link)
Eighteenth and Vine—Kansas City’s historic but down-and-out jazz district—had a vision problem. “I always heard people say, ‘The vision for 18th and Vine is this, the vision for 18th and Vine is that,’” says Daryl Williams, director of research and policy for minority entrepreneurship at the Kansas City−based Kauffman Foundation. But whenever he asked people in the community what the vision looked like, nobody could ever produce a picture. “It was just people talking,” he says. “But a vision is not something you talk about, it’s something you look at.”
The Kauffman Foundation, with $2 billion in assets, bills itself as “the foundation of entrepreneurship”; but 18th and Vine, right in its backyard, had for decades been struggling to reinvigorate its storied past as a center for both jazz and black-owned businesses. In the late 1990s the American Jazz Museum opened, but rather than revitalize the community it seemed to turn a living place into a museum. For nearly a decade the Jazz District Redevelopment Corporation (JDRC) had been struggling to attract commerce back to the neighborhood without much success. So over lunch with now former JDRC president David Whalen at Peach Tree, the Vine’s famous soul food restaurant, Williams offered to “bring some resources to bear” to help develop a vision for the neighborhood—essentially to create a marketing brochure to attract future development. “We want to see the neighborhood be successful,” he told Whalen, “not by dictating what it has to be but what it can be.” Eighteenth and Vine had already tried the if-you-build-it-they-will-come approach with the jazz museum. What Williams envisioned instead was a set of possibilities rooted in the history of the neighborhood: “A straw man—something to give the community a jumping-off point to really do something else.” He had an idea how to get it.
A few months earlier Williams had visited IDEO—the California-based design consultancy eternally famous for designing the mouse and the Palm Pilot—for help restructuring Kauffman’s internal organization. But he was also thinking about 18th and Vine. In 2000 IDEO had begun supplementing its industrial-design work with a growing interest in designing spaces, including hospitals, schools, and hotels. A couple of years ago that scale shifted again, to the point that the work of IDEO’s Smart Space practice, led by architect Fred Dust, now looks a lot like urban planning—but not in any conventional sense. Instead of doing massing studies or land-use plans, laying out infrastructure, writing zoning codes, or proposing blockbuster museums, IDEO’s Smart Space group articulates the spirit of a place but leaves its realization to the clients: developers, park conservancies, hospitality companies, and—Williams soon determined—the JDRC, with the Kauffman Foundation footing the bill.
Roshi Givechi, a frequent collaborator in the Smart Space practice, first came to Kansas City in April 2005. Soon after, she and her team, including IDEO designer Joe Graceffa, immersed themselves in “the Vine,” applying the multidisciplinary method they bring to nearly all their projects, whether bathroom cleaners or hotel rooms. They hosted “whine and dines” (focus-group dinners), walked the streets, ate in the restaurants, did historical research, took photographs, and interviewed dozens of people about the neighborhood, sometimes on videotape. Part anthropology (with IDEO’s trained anthropologists), part site exploration (with IDEO’s trained architects), part documentary filmmaking (with IDEO’s trained media artists), their approach is to seek the qualitative essence of the community from the perspective of the community.